Axel Scheffler

PIP THE PUPPY AND FREDDY THE FROG

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• Two books as part of a set of board books aimed at Toddlers

• Re-use of artwork to create new content

• Design and paper engineering

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BUGGY BUDDIES

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• Re-use of existing artwork to make new content

• New packaging design to work better for bookshop shelving 

• Series branding

• Design