I am a freelance Designer and Art Director with nineteen years of experience in Designing, Art Directing and Design Management of children’s, novelty, gift, and activity books.
I started out in Children’s reference books, but quickly found my passion when I joined the novelty books packagers Pinwheel in 2001. Since then novelty publishing has been my passion, and over the years I have worked on every novelty book format imaginable, from Flaps and touch and feel to pop-up, embossed and bath and cloth books.
I have been lucky enough to work with some amazing authors and illustrators including Jo Lodge, Axel Scheffler, Marion Billet and Ali Pye.
The highlight of my time at Campbell Books was the big re-brand we did, which launched in 2014. I worked very closely with Stephanie Barton, the Publisher for MCB Under 6s, and we created a brand new look and livery for the books. I created the new logo and asset library by hand, which are now used to create all the books, and I project managed the roll out of the new branding with the Design Team, as well as organising the in-house launch of the new look.